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Nothing – no other skill in the world – will create more wealth for your business than copywriting. Only copywriting can convert strangers into ravenous customers. Only copywriting can turn your brand into an overnight sensation. Only copywriting can reveal your product as the ONE and ONLY answer to the desire that dominates your market – often hidden, unspoken, unconscious. Getting it right will make you rich. Getting it wrong will cost you millions.
That's where we come in
Advertising is not gambling. It is the science of knowing exactly what to say, how to say it, when to say it, and to whom. It is the advertiser’s job to master this science, so you don’t have to. It is the advertiser’s job to know the market better than it knows itself. It is the advertiser’s job to burn the midnight oil, uncover the ONE desire your product appeals to most, and turn its powerful tide in your favor.
Why should you have to pay, if the advertiser fails to hit the mark?
Unlock Your Social Media Potential with Our Expertise
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Getting Results or you Don't Pay
Does Bezos keep your money if he sends you the wrong package? Does the mechanic get away with your livelihood if his brake job goes awry? Does Uber tell you, “too bad, so sad,” if your chicken McNugget meal arrives without the dipping sauce? No. So why does your agency think it can plunder your hard-earned accounts in the name of ‘clicks’, ‘impressions’, and ‘leads’? You take a risk with us. We make you more money. Or you don’t pay. It’s that simple.
Getting Results or you Don't Pay
Does Bezos keep your money if he sends you the wrong package? Does the mechanic get away with your livelihood if his brake job goes awry? Does Uber tell you, “too bad, so sad,” if your chicken McNugget meal arrives without the dipping sauce? No. So why does your agency think it can plunder your hard-earned accounts in the name of ‘clicks’, ‘impressions’, and ‘leads’? You take a risk with us. We make you more money. Or you don’t pay. It’s that simple.
Arriving At The Prospect’s ONE Desire
Most people skip it. Or don’t know how to do it. But it’s the only way to set yourself apart in your market and turn desire into money. We’re talking about research. Discovering the ONE prominent desire that’s lying in wait for your product. And discovering the ONE aspect of your product that satisfies this desire. Once uncovered, all language and media are directed at intensifying it and funneling it toward your product – when the match is made, the prospect has to say: “Yes, I must have this!”
Digging–Deep, Deep, Deep!
Starting with the right questions:
- How well does my market know me already?
- How aware is my market of its own desire?
- Is my solution novel?
- Or does my solution have to take desire away from other brands?
- How skeptical is my market, and how can I address this skepticism in an entirely new way?
We will help you answer these–and other–important questions.
Digging–Deep, Deep, Deep!
Starting with the right questions:
- How well does my market know me already?
- How aware is my market of its own desire?
- Is my solution novel?
- Or does my solution have to take desire away from other brands?
- How skeptical is my market, and how can I address this skepticism in an entirely new way?
We will help you answer these–and other–important questions.
Digging–Deep, Deep, Deep!
Starting with the right questions:
- How well does my market know me already?
- How aware is my market of its own desire?
- Is my solution novel?
- Or does my solution have to take desire away from other brands?
- How skeptical is my market, and how can I address this skepticism in an entirely new way?
We will help you answer these–and other–important questions.
Capitalizing On Our Findings
This process consumes 80% of our work. But when it’s done, we have a conception of your product that’s uniquely yours. It is unlike anything else that has come before it. Unlike anything else that exists today. Bad copywriters ‘copy’. Good ones create. And creation (turning research into dollars) begins with your ad.
Creating a Winning Advertisement
You now know your audience so well you could practically recite each member by name. And in a way, this is what your advertisement does. Except it doesn’t call out one person. It calls out the ONE desire they all share, summoning it so sharply to the surface that they have to stop what they’re doing and pay attention to you.
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Selling them by the letter
You’ve earned the click. The prospect is ready to learn more. If you want to waste this opportunity you just paid for, you will send them to a home page, or to a collection page, or some other unoptimized mess. If you want to convert them, you will send them to a dedicated landing page, specifically engineered to intensify–and ultimately satisfy–the desire you called out. Here, you focus all your energy on this ONE desire, and every letter you write combines to persuade them that your product is the ONE product that will satisfy this desire.
When the prospect has finished reading–because the right prospect will read every word–you present the prospect with an offer they can’t refuse. They are committed now. So we’ll make it so good they’ll feel foolish to turn you down.
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Closing The Sale
When the prospect has finished reading–because the right prospect will read every word–you present the prospect with an offer they can’t refuse. They are committed now. So we’ll make it so good they’ll feel foolish to turn you down.
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Selling The Prospect Again & Again–For Life
With this sale you have earned more than just a customer–something far more precious. Something impervious to tracking nightmares and the future of ‘iOS’. You’ve earned an email address–you’ve won the luxury of selling to this customer forever, of nurturing them, of creating in them an advocate for your brand.
If done right, this customer will bring you even more customers. And, eventually, you will come to OWN your market. Your brand will become the one to watch. Your competitors will study you, devise ways to outbid you…Good! Because we’ll do it all over again, keeping them on their toes, and achieving incredible wealth and status along the way.
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If you’ve made it this far in your on-page journey, then let us help you. Let us help you increase your sales beyond belief. Let us help you dominate your market. Let us help you tell the story that’s uniquely yours, for which no one has yet been able to find the right words–the money words. Let us be the ones to set your neurons firing, with every “new sale!” notification on your phone. If you do that, we promise you this: We’ll deliver results–we’ll deliver more revenue than your business is making now–or you DO NOT PAY!
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We'll develop a social media strategy together
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Our lovely Clients
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